Aug 2026· Financial Economics Research· 0 citations· 9 references
Abstract
Taking visual grammar of multimodal discourse analysis as the core theory, this paper chooses three cross-era Yunnan border cultural symbols: anti-colonial archives, stone monuments and native folk songs. It combines field investigation, annotated thick translation and cross-media effect evaluation as mixed research methods. Analysis proves text-only English translations without audio-visual aids fail to build complete three-layer multimodal meanings, causing severe cultural bias among overseas audiences. Combining translated texts with on-site footage and ethnic audio can fully interpret the history of border ethnic solidarity against foreign invasion. This paper establishes a four-dimensional closed research path of cultural excavation, annotated translation, multimodal creation and effect assessment, and forms a replicable paradigm applicable to southwest frontier texts, facilitating global understanding of China’s pluralistic national development and international dissemination of ethnic unity stories.
Amid globalization, culturally rich traditional ethnic visual symbols often face semantic dilution or misinterpretation in cross-cultural communication. Focusing on the butterfly motifs of Miao embroidery, this study investigates how visual translation design can enhance the cross-cultural comprehensibility of ethnic s...
Rui Wang· Journal of Contemporary Educ...· 0 citations
With the development of media technology and the rise of visual culture, discourse communication increasingly relies on the coordinated expression of multiple semiotic resources. As a result, multimodal discourse analysis has emerged as a significant and expanding field in linguistics. This study investigates the docum...
Ren-Yi Xia· International Journal of Edu...· 0 citations
Nature documentaries serve as a crucial medium for showing China’s ecological civilization, and the quality of the subtitle translation directly affects the effectiveness of cross-cultural communication. At present, multimodal discourse analysis has been widely applied to the study of audiovisual subtitle translation....
Rui Tang· Journal of Language, Culture...· 0 citations
Hunan textile intangible cultural heritage faces challenges in short-video dissemination, including weak cross-linguistic expression, reduced cultural symbol imagery, and insufficient audience acceptance. In digital exhibition and online communication environments, such content increasingly relies on antenna-enabled wi...
This article investigates how bilingual city promotional videos function as soft power instruments through strategic multimodal highlighting. Focusing on Hangzhou as a case study, it adopts a multimodal critical discourse analysis framework that integrates Kress and van Leeuwen’s (2021) visual grammar, van Leeuwen’s (1...
Yuanxin Yang, Hui Wang· The Journal of Specialised T...· 0 citations
This study aims to examine how Pakistani newspapers present the boycott of Israeli products, identify the language ideologies in this coverage, and explore how text and visuals work together to construct meanings of digital resistance. This research uses a qualitative multimodal discourse analysis approach. It combines...
Amina Mahmood, Farah Kashif· Social Sciences Spectrum· 0 citations
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