Malay Language Usage in Digital Media: A Comprehensive Systematic Literature Review

Abstract

This systematic literature review examines the usage of the Malay language in digital media and explores current research trends, sociocultural influences, and educational implications within the digital communication environments. The increasing expansion of digital platforms such as social media, online learning applications, and multimedia communication has significantly transformed the way the Malay language is used, represented, and disseminated. However, existing studies remain fragmented across different disciplines, creating a need for a comprehensive synthesis of recent scholarly findings. Therefore, this study aims to systematically review the contemporary research on the Malay language usage in digital media between 2023 and 2025. The review employed the PRISMA protocol to ensure a transparent and systematic selection process. Two major databases, namely Scopus and ERIC, were utilized for data collection, while the advanced search was conducted using the keywords “digital media” and “Malay language.” A total of 22 primary studies were identified and analyzed based on predetermined inclusion and exclusion criteria. The findings revealed three dominant themes in the literature: (1) Language, Discourse and Digital Communication, which highlights linguistic adaptation and communication patterns in online interactions; (2) Social Media, Identity and Sociocultural Representation, which focuses on identity construction, cultural expression, and community engagement through Malay language use on social networking platforms; and (3) Digital Media, Education and Behavioural Influence, which discusses the role of digital media in language learning, educational practices, and behavioural development among users. Overall, the review demonstrates that digital media has become a significant platform for the evolution, preservation, and transformation of the Malay language. The study contributes to the growing body of literature on digital linguistics and provides useful insights for researchers, educators, and policymakers in strengthening the relevance of the Malay language in the digital era.