SPEAR: Selection-aware Personalized End-to-end Adaptive Rewriting and Retrieval for Community Search

Improving Item Discoverability in e-Commerce Search via Related Intent Generation

Traditional search systems are optimized to retrieve items that strictly match a query, often prioritizing precision over recall. In e-commerce marketplaces and particularly grocery, this paradigm is limiting, as user satisfaction and commercial outcomes depend heavily on the discoverability of substitute, complementary, and thematically related items. In this paper, we present a scalable system for discovery-augmented search that leverages intent-conditioned recall expansion. Our approach generates implicit user intents to expand candidate recall while maintaining relevance. The system addresses the cost-quality tradeoff of generative retrieval through a two-stage hybrid architecture. First, we leverage closed-weight large language models (LLMs) to maximize discoverability for head queries. To extend these benefits to tail queries, we then introduce a finetuned small language model (SLM), trained via LoRA adapters and teacher-student distillation. We evaluate the system using a rigorous dual framework: (a) LLM-as-a-judge metrics validated against human preferences for semantic quality, and (b) end-to-end session-level purchase analysis. Results demonstrate that our approach improves both intent generation quality and downstream retrieval effectiveness, extending discovery coverage from approximately 60% to 80% of query traffic at roughly 30% of the teacher model's inference cost, offering a viable path for deployment in large-scale marketplaces. Beyond relevance gains, discovery-augmented search may serve as a marketplace-balancing mechanism, giving long-tail and emerging supply an opportunity for query-conditioned exposure.

Retriever-Aware Query Rewriting for Tip-Of-The-Tongue Search via Preference Optimization

ICEGR: An Intent-Coherent End-to-End Generative Retrieval Framework for E-commerce Search

Generative Retrieval (GR) is promising for e-commerce search, yet existing methods struggle to maintain query-intent consistency throughout the training pipeline. First, semantic ID (SID) construction based on static product information limits the ability of SIDs to encode product-intent associations. Second, although supervised fine-tuning (SFT) learns product-SID mappings across the catalog, low-exposure products still lack real query-intent supervision because query-to-SID training relies solely on online logs, resulting in poor retrieval performance for these products. Third, business-oriented preference optimization may favor popular or high-value products over those that best match the query intent, weakening query-product relevance. To address these issues, we propose ICEGR, an Intent-Coherent End-to-End Generative Retrieval Framework for E-commerce Search that integrates query intent consistently throughout the GR training pipeline. ICEGR comprises three components: (1) Intent-Aware SID Construction incorporates query-intent signals into SID construction, enabling SIDs to capture search intent beyond static product information; (2) Synthetic Query-Enhanced Unified SFT unifies multiple SFT tasks under the query-to-SID objective and augments sparse supervision from online logs with synthetic queries, providing complementary query-intent supervision for low-exposure products; and (3) Relevance-Calibrated Preference Optimization integrates query-product relevance and business signals into a margin-adaptive preference objective, preserving query intent while enabling business preference learning. Offline results show that ICEGR improves Recall@20 by 21.7% and NDCG@20 by 26.6% over the baseline. Deployed as an end-to-end generative retrieval pathway in Baidu E-commerce Search, ICEGR achieves relative improvements of 3.52% in CTR, 15.96% in order volume, and 7.53% in GMV in an A/B test.

EAGER: Enrich-and-Align Generative Query Recommendation from Clicked Items in E-commerce Search

E-commerce platforms increasingly display clickable query suggestions alongside items in the user feed, enabling users to refine or expand their intent without manually reformulating queries. Existing approaches either mine suggestions from historical logs -- limited to past behavior and blind to long-tail, personalized intents -- or rely on off-the-shelf LLMs whose lack of platform-specific knowledge yields fluent but generic queries disconnected from real click behavior. We propose EAGER (Enrich-and-AliGn gEnerative Query Recommendation), a two-stage framework for generating query suggestions from clicked items. In the enrichment stage, supervised fine-tuning (SFT) follows a four-stage curriculum that scales information richness (from item-only to user-conditioned) and reasoning depth (from direct to chain-of-thought). Each stage incorporates rationale augmentation, diversity regularization, and self-distillation. In the alignment stage, we post-train via GRPO with a hybrid reward of multiple rule-based business signals and a preference-aware click reward. Extensive offline experiments and online A/B test demonstrate the effectiveness of EAGER, which has been deployed in production at a major e-commerce platform.

Unifying Generative Recall and Multi-Objective Ranking in a Single Decoder-Only Sequence

Modern industrial recommendation systems typically separate recall and ranking into two independent stages. Although this cascade supports corpus-level retrieval and fine-grained multi-objective scoring, it causes objective inconsistency, information loss at the candidate hand-off, and redundant user-side context computation. Meanwhile, the generative recall and ranking scaling share a common Transformer-based modeling philosophy, where architectural consistency creates a natural opportunity for unified integration. However, direct sharing remains challenging since the two tasks require different information visibility and optimization methods. Therefore, we propose \textbf{UniR$^2$}, a \textbf{Uni}fied decoder-only Transformer that unifies Generative \textbf{R}ecall and Multi-Objective \textbf{R}anking within a single heterogeneous sequence comprising user context, SID trajectory, and item features. Within this sequence, the generated trajectory serves as a representation bridge between recall and ranking, where Dual-Query Prefix-Causal Attention provides task-specific visibility. The two tasks share the base attention weights but retain separate optimization boundaries, with ranking-side LoRA preserving ranking adaptability without disrupting the generative backbone. Extensive offline experiments on large-scale industrial data demonstrate the effectiveness and efficiency of UniR$^2$ for both recall and ranking. Long-term online A/B tests on Kuaishou platform further show consistent positive gains, validating the practicality of unified model in large-scale recommendation systems.

Pick Up Where You Left Off: An Efficient Solution for Continuous Vector Similarity Search

Efficient vector similarity search is critical for Retrieval-Augmented Generation (RAG) systems and other real-time AI applications. However, most existing methods are optimized for isolated queries and fail to leverage the continuity and correlation inherent in real-world query streams, such as those in multi-turn dialogues and multi-hop question answering. We formalize this problem as Continuous Vector Similarity Search (CVSS). While recent efforts attempt to reuse prior results, they either sacrifice accuracy through semantic caching or yield only marginal efficiency gains. To address this, we propose Reuse, an end-to-end framework that decomposes CVSS into two synergistic components: (1) Reuse Trigger that decides when to reuse prior search results, and (2) Reuse Searcher that addresses how to reuse them effectively. Together, these components significantly reduce redundant computation while maintaining near-identical recall. Extensive experiments on four real-world datasets show that Reuse achieves 1.6--3.0× higher throughput (QPS) than state-of-the-art methods at the same recall.