Multi-modal large language models (MLLMs) achieve strong modality understanding by pairing a large language model (LLM) with an encoder for a target modality such as vision, video, or audio. However, improving an MLLM's capability for a given modality typically requires additional training on large modality-specific datasets, incurring substantial data collection and compute costs. Model merging offers an alternative, but it is often infeasible for data-scarce, large per-sample size, or domain-specific modalities (\textit{e.g.}, audio and video), where same-modality model variants are rarely available. In this work, we characterize an intriguing asymmetric phenomenon: merging a well-aligned, data-rich source-modality MLLM into a data-scarce target-modality MLLM substantially improves the target on its own benchmarks. Our theoretical and empirical analyses show that this gain stems from enhanced alignment between modality-specific and textual tokens, induced by the stronger donor modality. Specifically, we derive a mutual-information lower bound that is monotonic in alignment-related quantities and strongly correlated with downstream MLLM performance. Building on this principle, we propose Directional Cross-modal Alignment Transfer (DCAT), a novel framework that transfers textual alignment from a strong, well-aligned source (donor) modality to a weak target (recipient) modality, boosting target-modality performance without further fine-tuning. We further show that the alignment-enhancing objective admits a closed-form weight-space solution computed from only a small calibration set. DCAT outperforms existing model-merging methods, offering an efficient path toward cross-modal alignment transfer. Project page with code is available at \url{https://seohoiki3215.github.io/DCAT_project_page}
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