Presentation Characteristics and Media Culture Reflection of AIGC Intervening Cross-Platform Storytelling

Abstract

With the rapid development and dissemination of Artificial Intelligence-generated Content (AIGC) technology, large language models, multimodal generative systems and algorithmic content distribution platforms have all changed the ecosystem of cross-platform storytelling by providing automatic, personalised and scalable production of narrative content across social media, streaming platforms, interactive games, short-video ecosystems and so on. This paper will examine the presentation features of AIGC-intervened cross-platform storytelling in three ways: multimodal narrative fusion, algorithmic personalisation of narrative generation and dissemination, and fragmentation and interactivity reconfiguration of narrative structure. Jenkins' theory of transmedia storytelling, Altheide and Snow's framework for media logic, and Walter Benjamin's ideas on narrative authority will be employed to examine the media-culture connotations of AIGC-intervened cross-platform storytelling in this paper, specifically addressing the crisis of narrative subjectivity, the risk of cultural homogeneity, and intellectual property problems. The review puts forward a system for a human-centred and culturally diverse AIGC storytelling ecology.