The influence of entrepreneur orientation and digital competencies to sustainable competitive advantage of artisanal fisheries in Maluku: A case study in Kei Island, Southeast Maluku

Abstract

Artisanal fisheries face significant challenges in achieving competitiveness and sustainability, particularly in resource-limited regions like Maluku, Indonesia. This study examines the influence of Entrepreneurial Orientation (EO) and Digital Competencies (DC) on Sustainable Competitive Advantage (SCA), guided by the Resource-Based View (RBV) framework. EO encompasses innovation, proactiveness, and risk-taking, while DC effectively uses digital tools to enhance decision-making and operational efficiency. Data were collected from 150 artisanal fishers in Kei, Southeast Maluku, through structured surveys. The findings indicate that EO significantly impacts SCA (path coefficient = .687), highlighting its role as a primary driver of long-term competitiveness. DC also contributes positively to SCA (path coefficient = .101), although its impact is more supportive, amplifying the effects of EO. Additionally, the relationship between EO and DC (path coefficient = .248) underscores their interconnectedness, as entrepreneurial behaviors foster the adoption of digital tools. EO and DC account for 51.6 percent of the variance in SCA, demonstrating their synergistic influence. This study advances RBV by integrating modern capabilities with traditional knowledge in artisanal fisheries, addressing gaps in understanding how internal resources contribute to competitive advantage in resource-constrained contexts. Practically, the findings emphasize the importance of fostering entrepreneurial behaviors and strengthening digital skills through targeted interventions, such as training programs and infrastructure development. Collaborative efforts among policymakers, stakeholders, and technology providers are essential for artisanal fishers to build resilience, enhance sustainability, and achieve long-term competitive success.