Sep 2026· Proceedings of the 37th ACM Conference on Hypertext· pp. 101-107· 0 citations· 26 references
Abstract
War discourse on YouTube emerges through linked interactions among videos, channels, audiences, comments, and replies. This paper compares YouTube discussions of two U.S.-linked conflicts: the Afghanistan withdrawal in 2021 and the Iran conflict escalation in 2026. We analyze four corpora separating news organizations from political influencers, comprising 340,383 comments from 212,968 unique commenters. Our framework combines channel-level discourse embeddings adapted from WEAT-style semantic association tests, and classifier-based toxicity and hate-related proxy scores. The results show that Afghanistan and Iran discussions form distinct discourse spaces, while some ideologically different actors converge toward similar patterns of conflict commentary. Semantic associations around geopolitical terms vary across conflicts and source types, indicating that the same vocabulary is framed differently across communities. Hostility analysis further shows that influencer-centered spaces tend to attract more toxic discussion, while the Iran corpus exhibits stronger and more persistent hate-related signals, including in replies.
This mixed-methods study investigates how media narratives surrounding Russia’s invasion of Ukraine are constructed for Chinese and American audiences by comparing differences in moral framing adopted by TikTok commentators across the two national contexts. Using a computational content analysis informed by Moral Found...
Rui-Hua Hou, S. Sannusi, Ammar Redza Ahmad Rizal· e-Bangi Journal of social sc...· 0 citations
This paper examines how contested pasts are mobilized to negotiate power and identity in contemporary digital publics, using the Israeli-Palestinian conflict as a case of “imagefare” (image warfare) preceding the 7 October 2023 Gaza war. Focusing on Vice News’ YouTube coverage (2014-2023), the study asks: What themes r...
What is the emotional register of Arabic YouTube's affective publics? To investigate this, we analyzed 67,725 YouTube comments collected around socio-political topics associated with Yemen, Saudi Arabia, Iraq, Jordan, and Syria using a unified sentiment-and-emotion pipeline. Our results profile a single regional affect...
Rage bait as a strategy of provoking negative emotions for engagement has surged in relevance amid 2025’s social media dynamics. This study addresses its political dimension, analyzing how it is perceived by the online community as opposed to existing dictionary definitions of the phrase. The research is based on a cor...
E. Troshchenkova· Voprosy Kognitivnoy Lingvist...· 0 citations
With the expansion of digital media, social media platforms have transformed not only communication technologies but also the relational dynamics between content producers and audiences. Among these platforms, YouTube provides an interaction environment that is both continuous and visible through its video-based narrat...
This article examines how Indonesian Facebook users responded to media posts about the Iran–Israel conflict and how these responses contributed to the emergence of discursive chaos in digital public space. Existing studies on digital political communication have often examined misinformation, polarization, and platform...
Z. Rasuan, W. Widyasari, M. Afifulloh et al.· Journal of General Education...· 0 citations
We use cookies to run the site and, with your consent, for analytics and to show ads.
See our Cookie Policy.
