Pragmatic multifunctionality of Indonesian swearing in google play app reviews: a mixed-method corpus study
Abstract
Swearing in digital communication is conventionally viewed as a straightforward marker of offensiveness, but its pragmatic value is systematically reshaped by platform norms, interactional goals, and sociocultural inference, challenging the adequacy of binary offensive-language models. This study adopts a mixed-method corpus-pragmatic design to examine Indonesian swearing in Google Play comments from League of Legends: Wild Rift, Netflix, and X/Twitter, using lexicon-based detection across 500,599 non-empty comments, keyword-in-context interpretation, and contextual coding of six pragmatic categories: cognitive devaluation, animalized reference, corporeal taboo, death/dirt/disgust, moral abuse, and expletive intensification. Indonesian digital swearing performs catharsis, complaint, humor, solidarity, evaluative intensification, and ideological stance-taking, showing it is not reducible to aggression; platform differences are systematic, with gaming reviews foregrounding competence-based blame and cathartic release, streaming reviews concentrating service dissatisfaction and complaint intensification, and social-media reviews mobilizing public stance and identity positioning, while a Cohen's kappa of 0.3858 between lexicon-based and contextual detection confirms that lexical detection alone cannot explain pragmatic force. The study contributes a culturally situated, data-grounded model for interpreting Indonesian digital swearing beyond binary offensive-language classification and offers practical implications for platform-sensitive annotation, sentiment analysis, and content moderation.