How People Use ChatGPT in Australia: A WildChat Analysis

Abstract

Generative AI chatbots are increasingly embedded in everyday life, yet most large-scale studies describe global patterns. This paper presents an Australia-focused analysis of WildChat, a public dataset of real-world ChatGPT interaction logs. Using descriptive analysis and a multi-layer classification scheme, we analysed 37,845 conversations identified as Australian, examining language diversity, work relevance, interaction intent, topic distribution, turn-taking, temporal change, work activities, and Australia-related domains. Our findings show that the Australian subset is strongly action-oriented and comparatively work-oriented, with most interactions classified as doing and a majority of conversations classified as work-related. The dataset also shows multilingual use and a growing presence of self-expression over time. Australia-related conversations frequently invoke local institutions, laws, regulators, education systems, companies, cultural references, and public services. Finally, we outline implications for future research, including local AI evaluation, multilingual participation, context-aware design, and safeguards for everyday high-stakes domains.