Rien n’échappera à l’intelligence artificielle !
TL;DR
This article addresses AI’s structural footprint, the labor conditions behind annotation and subcontracting, and the AI 2027 scenarios, weighing what is already real against what remains speculative, and closes on concrete pathways for adopting AI without giving up trust.
Abstract
NOTHING WILL ESCAPE ARTIFICIAL INTELLIGENCE - Artificial intelligence is not a rupture but the acceleration of a very old drive: to measure, classify, and predict. From the Antikythera mechanism to Hollerith’s punch cards, up to the 1956 Dartmouth conference that coined the term, simulating cognitive tasks is nothing new. What sets generative AI apart is its speed: adoption among American adults reached 45% by late 2024, then 54.6% in 2025, nearly three times faster than the PC at the same stage. This article examines that phenomenon and its impact on the gemstone and jewelry trade. Drawing a parallel with the twentieth-century diamond monopoly, it shows how AI’s value chain reproduces a familiar three-layer architecture: raw material (compute, dominated by Nvidia), the distribution channel (cloud, concentrated among hyperscalers), and the narrative, once controlled by maisons through campaigns like “A Diamond Is Forever”, now increasingly shaped by generative engines. Concrete cases, Chaumet, Louis Vuitton, Tiffany, Richemont, illustrate this integration. The article seeks to lay out the findings of a balanced analysis of real-world impacts. It addresses AI’s structural footprint, the labor conditions behind annotation and subcontracting, and the AI 2027 scenarios, weighing what is already real against what remains speculative.It closes on concrete pathways for adopting AI without giving up trust.
