The findings reveal that social media, customer engagement, and value co-creation constitute the conceptual foundations of the literature, while research has progressively expanded toward customer experience, marketing performance, digital transformation, and collaborative value creation.
The results identify dominant research streams encompassing theoretical foundations grounded in service-dominant logic, customer-centric and behavioral perspectives, and emerging technology-driven themes associated with digital transformation as dominant research streams.
N. Salsabila, Yessy Artanti, Sanaji Sanaji· The International Conference...· 0 citations
A systematic understanding of the CDT effects is advanced by developing a bibliometric overview of relevant research and illustrating the field's conceptual framework and thematic interconnections and offers empirical insights to guide managers in formulating differentiated digital strategies and assist policymakers in...
Qun Hong, Yi-Fan Zhang, Li-Li Hao et al.· Journal of economic surveys...· 0 citations
Objective: This study aims to systematically examine and map the development of the literature on value co-creation in digital ecosystems.
Design/Methods/Approach: This study employs a Systematic Literature Review (SLR) following the PRISMA guidelines. A total of 81 Scopus-indexed journal articles published between 201...
R. A. Normawati, Anna Widayani, Eko Esti Santoso· Journal of Theoretical and A...· 0 citations
This study aims to map the development of literature related to digital engagement within the context of relationship marketing through a hybrid systematic review and bibliometric analysis approach. Data were collected from 177 scientific articles indexed in the Scopus database and analyzed using VOSviewer software. Th...
Siswira Kurniastuti, Tony Wijaya, Agung Utama· East Asian Journal of Multid...· 0 citations
The current research The current research performs a bibliometric analysis of Customer Relationship Management (CRM) practices and their offspring, looking at their contributions to business performance and strategic formation. Based on data obtained from the Scopus database, it provides an extensive view of the schola...
Jagriti Ojha, M. Arrawatia· International Journal For Mu...· 0 citations
This study aims to examine how research on Airbnb and sharing-economy platforms has conceptualized strategic innovation and business model evolution. It integrates bibliometric and text-mining techniques with the business model innovation framework to identify the field's intellectual structure, thematic developmen...
Sezai Tunca, Y. S. Balcıoğlu, Melike Artar Bıyıklar· Journal of Hospitality and T...· 0 citations
We use cookies to run the site and, with your consent, for analytics and to show ads.
See our Cookie Policy.
