DEVELOPMENT OF DIGITAL COMPETENCIES OF STAFF AS A FACTOR OF ENTERPRISE STABILITY IN THE CONDITIONS OF TECHNOLOGICAL TRANSFORMATION

Abstract

This article examines the development of personnel digital competencies as a key factor in ensuring enterprise sustainability during technological transformation. It is argued that the effectiveness of organizational change in the digital environment is determined by the level of personnel readiness to work with data, digital tools, information security requirements, and updated work formats. The impact of digital competencies on operational reliability, adaptability, and the quality of management decisions is demonstrated. A multi-level approach to their development is described, including basic, functional, analytical and managerial, and adaptive levels. A matrix model of enterprise digital resilience is proposed, based on correlating the level of personnel digital competencies with the degree of organizational and technological maturity.