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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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Zunaith Ahmed

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#explainable ai Book Oct 2026

Building or Breaking Brand Equity

Artificial intelligence (AI) is transforming customer-brand relationships by acting as an intermediary between consumers and businesses. Trust in AI is critical in determining whether AI intermediaries strengthen or erode brand equity as firms increasingly rely on AI-mediated interactions. Although earlier studies emph...

Ramakrishnan Ramakrishnan, Zunaith Ahmed · 0 citations

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