Review
Open access
Oct 2026
Technology Adoption in Pakistani Businesses: A Multiple Case Study Analysis of Challenges and Digital Transformation Strategies
The results indicate that mobile-first and low-bandwidth design, localization, affordability and trust-building helped with adoption, while organizational funding, governance, skills and capacity to absorb external shocks were conducive to adoption.
Maria Khalid, Inayat Ul Haq Subhani, Zohaib Razzaq
· Pakistan Business Review · 0 citations