From “viewing” to “participation”: a study on the mechanisms underlying consumption behavior among sports streaming audiences
Background Driven by both the strategy to build a sports powerhouse and the development of digital technology, China's sports broadcasting market has shown rapid growth. However, academic research has yet to systematically explore the underlying psychological mechanisms associated with the transition from “viewing” beh...
Ziqi Wang, Simin Chen, Feng Zhai
· Frontiers in Psychology · 0 citations