Zi-Lan Jiang

How Does Product Trust Affect Consumers’ Purchase Intention for Low-GI Breakfast?——The Mediating Roles of Purchase Attitude and Digital Marketing Information Acceptance

From the perspective of consumer psychological cognition, this study explores the impact of product trust on consumers’ purchase intention toward low-GI breakfast products and further analyzes its underlying mechanisms. Based on survey data from low-GI breakfast consumers, this study employs a multiple regression model...