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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Zhulieta Mihaylova

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#generative ai Open access Oct 2026

Governing the Privacy-Personalization Tension in AI-Driven Marketing Platforms: An Integrative Framework for Customer Data Platforms

Customer data platforms (CDPs) are increasingly positioned as the data and decision infrastructure of artificial intelligence (AI)-driven marketing. Yet the academic literature has not adequately explained when a CDP can reconcile privacy compliance with hyper-personalization, nor how this reconciliation depends on pla...

Zhulieta Mihaylova · 0 citations

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