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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

Zhi Quan

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Jul 2026

From individual acceptance to organizational agility: how e-commerce SMEs can transform AI adoption into marketing capabilities

This study demonstrates the joint influencing mechanism of organizational and individual factors, providing empirical evidence to engage with the micro-foundations debates within the theoretical framework of dynamic capabilities.

Luoxi Pu, R. Radics, Muhammad Umar et al. · 0 citations

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