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Zhi-Qiang Zheng

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Preprint Oct 2026

Causal Value Attribution of Marketing Labels in LLM-Generated Ads: A Deconfounder Approach

As AI-generated content becomes commoditized, economic value increasingly shifts from final artifacts to the upstream expertise used to specify inputs that steer LLM generation. Yet organizations lack methods for valuing this expertise and identifying which individual skills or configurations causally improve performan...

Dan-Hong You, Wei Jiang, Zhi-Qiang Zheng · 0 citations

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