Social media platforms, particularly TikTok, have become important sources of consumer-generated information that influence product awareness and purchasing decisions in the skincare industry. However, audience engagement metrics alone cannot fully explain audience perception because highly engaging content does not al...
D. Rizki, A. Utomo, Zainur Romadhon· Journal of Soft Computing Ex...· 0 citations
This study develops an automated sentiment analysis system for classifying reviews of the RSI Sunan Kudus mobile application, collected from Google Play Store, Google Maps, and YouTube (N = 1,428). Sentiment labels were automatically assigned using a domain-adapted Indonesian lexicon (87 positive / 100 negative terms),...
Fikri Hamdhan Dwi Saputra, Fajar Nugraha, Zainur Romadhon· INOVTEK Polbeng - Seri Infor...· 0 citations
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