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Z. Zhanbirov

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Open access Oct 2026

Application of digital marketing technologies in the field of logistics: methodology and performance assessment

Improving logistics operations in the context of digital transformation is of particular importance, and the issue of integrating marketing and logistics becomes especially significant. It is intended for the appropriate labeling of vacancies – the digital economic and operational results of a logistics company special...

Zhanna Yelesheva, S. Akhmetkalieva, Z. Zhanbirov et al. · 0 citations

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