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Yung-Hsin Lee

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Open access Sep 2026

The Influence of Digital Literacy in the AI-Driven Educational Era on Online Brand Equity and e-WOM: A Structural Equation Modeling Approach

The results demonstrate that digital literacy in the AI era exerts a significant positive association with HEOBE, indicating that technologically proficient students within AI-integrated educational environments perceive higher value in a university’s digital brand.

Yung-Hsin Lee · 0 citations

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