Open access
Sep 2026
The Influence of Digital Literacy in the AI-Driven Educational Era on Online Brand Equity and e-WOM: A Structural Equation Modeling Approach
The results demonstrate that digital literacy in the AI era exerts a significant positive association with HEOBE, indicating that technologically proficient students within AI-integrated educational environments perceive higher value in a university’s digital brand.
Yung-Hsin Lee
· Journal of Theoretical and A... · 0 citations