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Author

Yu-Ting Zhu

2 papers indexed here

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Open access Oct 2026

OD-Differentiated Rail Subsidies for Modal Shift: Incorporating Mode Choice and OD Matching

Rail subsidies are widely recognized as an effective policy instrument for promoting modal shift from road to rail. However, existing studies rarely consider shippers’ mode choice and origin-destination (OD) matching behavior jointly in subsidy scheme design. This study fills this gap by developing a bi-level multi-obj...

Xiao-Yu Tan, Yu-Ting Zhu, Ming-Yue Yu et al. · 0 citations
Sep 2026

Generative Search: Evidence from a Large-Scale Field Experiment

It is found that generative search significantly increases consumer purchases and provides empirical insights for future consumer search models that allow search to originate at the intention-expressing stage.

Shuang Zheng, Yu-Ting Zhu, Xin Ye et al. · 2 citations · ⚡1

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