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Open access
Sep 2026
Digital marketing and financial technology: A bibliometric analysis of knowledge structure and future research trends (2017–2025)
In this study, we conducted a bibliographic analysis of scholarly articles related to financial technology and digital marketing in the Scopus database, focusing on documents published between 2017 and 2025. This analysis aims to help researchers in this field identify current research trends and compare existing resea...
Yassine Boudjemaa, Y. Nouri, Maroua Meriane et al.
· Marketing and Digital Techno... · 0 citations