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Yoonjung Lee

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Aug 2026

A Conceptual Framework for the Ethical Governance of Responsible Tourism AI

Purpose This study examines ethical risks in hyper-personalized tourism recommendations and generative tourism information, proposes a conceptual governance framework for responsible tourism AI, and explores its application to Bukchon Hanok Village. Methods This conceptual study synthesizes literature on smart tourism...

Yoonjung Lee · 0 citations

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