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Yolanda Soedibyo

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Review Open access Sep 2026

Digital Marketing and Enterprise Performance: The Mediating Role of Market Access

Research Originality: This study is among the first to model market access as the mechanism by which four distinct digital marketing dimensions jointly drive enterprise performance in the context of an Indonesian developing economy. Research Objectives: This study examines how four digital marketing dimensions influenc...

Yolanda Soedibyo, H. Gunawan · 0 citations

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