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Yi-Dong Liu

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Review Open access Oct 2026

Beyond the Eco-Label: How Credibility Shapes Sustainable Food Choice Online

Eco-labels are important information cues for evaluating the environmental attributes of food products online, yet their effectiveness depends on whether consumers perceive these claims as credible and decision-relevant. This study examines how perceived food eco-label credibility shapes sustainable food purchase inten...

Yi-Dong Liu, Bo Wan, Yan-Song Wen et al. · 0 citations

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