Open access
Sep 2026
A bibliometric and thematic evolution analysis of artificial intelligence in online customer experience
A bibliometric analysis of studies dedicated to the application of AI technology and online CX, based on 257 Scopus-indexed works produced in 2015-2024 reveals a shift from effectiveness-based usage of AI to more customer-oriented applications.
Yarramsetti Sumanth, G. Somasekhar
· Discover Artificial Intellig... · 0 citations