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Jul 2026

From the Virtual to On-site Visiting: A Phenomenological Exploration of Tourists’ Perceived Value of Tourism E-Commerce Livestreaming in Hainan, China

Tourism e-commerce livestreaming (TEcLS) involves the real-time online broadcasting of travel products or services to engage potential customers, facilitating virtual shopping experiences and promoting tourism offerings. While previous studies have mainly examined the advantages of TEcLS over conventional marketing an...

Yang Zhan, Yunseon Choe, B. Ferreira et al. · 0 citations

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