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Sponsored AI Networking Cookbook: Practical recipes for AI-assisted network automation and development AI Networking Cookbook: Practical recipes for AI-assisted network automation and development

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Ya-Shi Chen

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Open access Oct 2026

How Multinational Enterprises Balance Global Standardization and Local Adaptation in Sustainable Marketing: The Case of IKEA

This paper examines how IKEA combines a common sustainability strategy with market-level communication in the United Kingdom and China. The analysis is based on IKEA's global sustainability and circularity pages, together with country-specific webpages on household energy saving and circular services. Rather than assum...

Ya-Shi Chen · 0 citations

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