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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Y. Buriachenko

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Open access Aug 2026

METHODOLOGICAL TOOLS FOR DEVELOPING MARKETING COMPETITIVE STRATEGIES FOR SERVICE ENTERPRISES: CLASSIFICATION MATRICES AND AN EXTENDED 7P COMPLEX

The article is devoted to the theoretical and methodological substantiation and systematization of tools for developing marketing competitive strategies of service sector enterprises by constructing an integrated matrix model of strategic fit. The study proves that the modern transition of the global and national econo...

Y. Buriachenko · 0 citations

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