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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

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Y. A

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Review Open access Aug 2026

Human vs. AI Influencers: Understanding Consumer Engagement and Brand Attachment

The swift rise of computer-generated “virtual” or artificial-intelligence (AI) influencers, in parallel with traditional human endorsers, has prompted brands to reconsider which type of influencer more effectively fosters consumer engagement and brand loyalty. This study utilizes source credibility theory, parasocial i...

P. C. Reddy, Arputha Sahaya Raj J, V. Hiremath et al. · 0 citations

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