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Xiao-Ling Gan

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Open access Sep 2026

Green Consumption Orientation and Purchase Intentions Toward Other Ethical Products: The Mediating Roles of Warm Glow and Moral Self-Regulation

An important question in sustainable consumption research is whether consumers’ green consumption orientation (GCO) extends beyond environmentally focused choices and relates to their willingness to purchase other types of ethical products, including those associated with fair trade, labor rights, animal welfare, and c...

Xiao-Ling Gan, Xin-Can Qiu, Jing Zhang · 0 citations

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