Review
Open access
Aug 2026
Do emotional reviews predict sales? Evidence from an AI-powered experimental investigation
In the digital age, online reviews have emerged as a pivotal touchstone for consumer decision-making, with the emotional sentiment of these reviews playing a crucial role in shaping purchasing behaviors. This research harnesses signaling theory and the elaboration likelihood model to examine the influence of emotiona...
Ma Lan, Weng Marc Lim, Saeed Pahlevan Sharif et al.
· Electronic Commerce Research · 0 citations