Wei-Wei Wang

A Systematic Investigation of Bias in Large Language Models for Advertising Relevance

Large language models (LLMs) are increasingly used to judge how well an advertisement matches a query, but the fairness of these judgments has received limited attention. We conduct a systematic study of fairness in relevance judgments made by LLMs for queries and advertisements. Our counterfactual framework examines t...

Multi-grained image-text retrieval in farmland remote sensing via multimodal large language models