Conference
Open access
Oct 2026
The Paradox of Algorithmic Pricing: How “Big Data Price Discrimination” Affects Consumer Trust and Repurchase Intention
With the rapid development of e-commerce and the sharing economy platforms, algorithmic pricing has evolved from a macro-level market supply and demand adjustment tool into a micro-level “perfect price discrimination” based on individual consumer behavior data, also known as “big data price discrimination.” This paper...
Wei-Jia Wang
· Exploring Science Academic C... · 0 citations