Skip to content
Log in
Sponsored AI Networking Cookbook: Practical recipes for AI-assisted network automation and development AI Networking Cookbook: Practical recipes for AI-assisted network automation and development

Author

Vikas Kumar

View on Semantic Scholar

2 papers indexed here

We haven’t gathered this author’s papers yet. Follow them and we’ll fetch their work.

Not the right person? Other researchers publish under this name.

Sep 2026

Brand authenticity as a predictor of self-relational and self-enhancement benefits. The moderating role of perceived brand ethicality

Brand authenticity has become the cornerstone of modern marketing as consumers’ quest for it continues to grow. Hence, the author explores how perceived brand authenticity (PBA) can engender self-relational and self-definitional benefits, specifically examining self-brand connection, conspicuous consumption and psy...

Vikas Kumar · 0 citations
Review Sep 2026

Online retail experience as a driver of brand stereotypes and psychological brand ownership

Experiential marketing has gained significant traction in today’s economy due to the value consumers place on favorable, memorable experiences with a brand and its platforms. Accordingly, this research aims to investigate how the online retail experience (ORE) affects the stereotyping of the brands in question and...

Vikas Kumar, Vikrant Kaushal · 0 citations

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.