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Author

Victor Owusu Amparbeng

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Open access Oct 2026

Does Competitive Strategy Always Lead to Performance? Examining the Key Roles of Innovation and Competitive Intensity

This study examines whether competitive strategy always translates into superior firm performance, placing innovation and competitive intensity at the centre of that question. Anchored in the resource-based view, the positioning school and the dynamic-capabilities perspective, it models competitive strategy as a driver...

Victor Owusu Amparbeng · 0 citations

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