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Valerie Ann B. Dorado

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#generative ai Sep 2026

ARTIFICIAL INTELLIGENCE-GENERATED ADVERTISEMENTS AND PERCEIVED BRAND AUTHENTICITY AMONG MILLENNIAL MOTHERS: INSIGHTS INTO RESPONSIBLE CONSUMER ATTITUDES

Artificial intelligence-generated advertisements are increasingly used in digital marketing, yet their impact on brand authenticity remains unclear, particularly among Millennial mothers in the Philippines who are frequently exposed to generative advertisements for health supplements. The purpose of this research is to...

Valerie Ann B. Dorado · 0 citations

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