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V. Volikov

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Open access Jul 2026

INTELLIGENT MANAGEMENT SYSTEM FOR DIGITAL MARKETING COMMUNICATIONS BASED ON ARTIFICIAL INTELLIGENCE AND CHATBOTS

Topicality. The article substantiates a conceptual approach to optimizing and ensuring cybersecurity of digital communications management systems of enterprises by forming a single integrated information space of a business entity. The relevance of the study is due to the rapid deployment of artificial intelligence (AI...

V. Volikov, Kateryna Shumilkina · 0 citations

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