Abstract Thirukkural, which has been shaping the life principles of the Tamil people for over two thousand years, touches upon all dimensions of human life through the three great realms of Aram (Virtue), Porul (Wealth), and Inbam (Love). Among these, the section on Porutpal (Wealth) contains profound ethical concepts...
Barshed Ahmed, P. Devi, V. Srinivasan· Tamilmanam International Res...· 0 citations
This research paper analyzes contemporary consumer behavior, brand equity creation, and social media business strategies from the perspective of Generation Z, based on the economic, business, and ethical thoughts embedded in Tamil literature. Tamil texts, ranging from Sangam literature to the Thirukkural, present profo...
T. Kumar, K. Sudha, V. Anandhakumar et al.· Tamilmanam International Res...· 0 citations
The rapid growth of globalization and digital technologies has opened up new possibilities for transforming cultural resources into economic assets. The "Creative Economy" is a new economic model that converts the intellectual capital of creative sectors—such as art, crafts, music, literature, design, and film—into eco...
M. Nanthini, P. Nandhini, V. Srinivasan· Tamilmanam International Res...· 0 citations
This framework combines risk prediction, GIS risk mapping, and early warning layers by using Transformer/LSTM deep learning models to integrate six distinct data sources to address rising Glacial Lake Outburst Floods and avalanche-induced flash floods in the climate-sensitive Himalayas.
C.Sakthimurugan, D. Mahalingam, K. Santhanam et al.· Tamilmanam International Res...· 0 citations
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