Review
Open access
2026
EXPLORING THE AI EDGE: CONCEPTUAL FRAMEWORKS IN THE EVOLUTION OF E-COMMERCE STRATEGIES AND DIGITAL MARKETING
It is shown that passive data accumulation does not directly contribute to brand recall unless it is combined with active ML processing and interactive consumer platforms, and a conceptual framework of the AI edge in e-commerce and digital marketing is synthesised.
V. Nagavalli
· Scholar Journal of Commerce... · 0 citations