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V. Nagavalli

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Review Open access 2026

EXPLORING THE AI EDGE: CONCEPTUAL FRAMEWORKS IN THE EVOLUTION OF E-COMMERCE STRATEGIES AND DIGITAL MARKETING

It is shown that passive data accumulation does not directly contribute to brand recall unless it is combined with active ML processing and interactive consumer platforms, and a conceptual framework of the AI edge in e-commerce and digital marketing is synthesised.

V. Nagavalli · 0 citations

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