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Umrbek Salayev

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#generative ai Dec 2026

AI-Generated Advertising Content and Brand Authenticity: a Comparative Consumer Study

It is argued that AI generation threatens the origin and craft components in proportion to how central they are to the brand in proportion to how central they are to the brand, and derives guidance on where AI content fits, how disclosure should be handled under emerging transparency requirements, and how brands can pr...

Umrbek Salayev · 0 citations

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