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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Ummu Salmah Tanjung

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Review Open access Aug 2026

MICRO-SEGMENTATION AND CUSTOMER PERSONALIZATION IN THE AGE OF AI AND BIG DATA

This conceptual study examines the transformation of marketing strategies through micro-segmentation and customer personalization in the era of Artificial Intelligence and Big Data. The rapid development of AI and Big Data analytics has fundamentally transformed contemporary marketing practices, yet the integration of...

Ummu Salmah Tanjung, Shofy Mazaya Siregar, B. Sembiring · 0 citations

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