Author

Ummi Nadroh

2 papers indexed here

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Open access Sep 2026

THE EFFECTS OF DIGITAL MARKETING, ELECTRONIC WORD OF MOUTH, AND BRAND AMBASSADORS ON PURCHASE DECISIONS FOR THE INSTAPERFECT BRAND ON TIKTOK SHOP

The increasing use of digital technology has encouraged companies to adopt Digital Marketing, electronic word of mouth (e-WOM), and Brand Ambassador as marketing strategies to shape consumer Purchase Decision. This study aims to examine the effect of Digital Marketing, e WOM, and Brand Ambassador on the Purchase Decisi...

T. Putri, Ummi Nadroh · JAMBURA: Jurnal Ilmiah Manaj... · 0 citations

Open access Sep 2026

PERAN GREEN DIGITAL SOCIETY READINESS DALAM MEMODERASI KEUNGGULAN KOMPETITIF UMKM DI WILAYAH PENYANGGA IKN

UMKM di kawasan penyangga Ibu Kota Nusantara menghadapi tuntutan untuk meningkatkan daya saing melalui transformasi digital dan pengembangan inovasi yang berkelanjutan. Penelitian ini bertujuan mengkaji pengaruh digital marketing, adopsi teknologi, dan inovasi produk terhadap keunggulan kompetitif UMKM, sekaligus menga...

A. W. Arsyad, Ummi Nadroh, Kayla Farya Arniandis et al. · JAMBURA: Jurnal Ilmiah Manaj... · 0 citations