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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

U. Voghagi

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Review Open access Oct 2026

Just-In-Time Practices and the Operational Performance of Micro, Small, and Medium Enterprises in Taraba State, Nigeria

This study examines the effects of Just-in-Time (JIT) purchasing, production, and selling on cost reduction, product quality, and responsiveness among micro, small, and medium enterprises (MSMEs) in Taraba State, Nigeria. Grounded in the Resource-Based View, the study addresses two gaps in the JIT literature: the ne...

U. Voghagi · 0 citations
Review Open access Sep 2026

Marketing Innovation Strategies and Operational Performance of MSMEs in an Emerging Economy

This study examines the effect of marketing innovation on the operational performance of Micro, Small and Medium Enterprises (MSMEs) in Taraba State, Nigeria. Marketing innovation was operationalized through four dimensions—digital marketing innovation, branding innovation, customer relationship innovation, and promoti...

U. Voghagi, Hussaina Obadiah Habila · 0 citations

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