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Author

U. Hasanah

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Open access Oct 2026

Hybrid Marketing Strategy Implementation at Uus Hasanah Hijab Collection, Paiton, Probolinggo: A Case Study

The growing digital ecosystem has encouraged Muslim fashion micro, small, and medium enterprises (MSMEs) to combine offline and online marketing through a hybrid marketing strategy to expand market reach and increase local product sales volume. This problem is exemplified by Uus Hasanah Hijab Collection, a home-based M...

Fahrudin Fahrudin, Nadia Nurcahyani Sofiana, U. Hasanah · 0 citations
Open access Aug 2026

A practical life based digital literacy framework for preservice teachers’ digital transformation

The findings reveal that digital literacy development is shaped by institutional policy, curriculum integration, and practical-life-based learning activities, forming a digital ecosystem that transforms preservice teachers into innovative and reflective digital practitioners.

U. Hasanah, Arpinda Syifa'a Awalin, Annas Ribab Sibilana et al. · 0 citations

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