Author

Tuyet Le Dao

3 papers indexed here

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Review Open access Oct 2026

Readiness to Engage in Digital Platform-Based Business Among University Students: An Exploratory Study in Hanoi, Vietnam

This study examines how personal and educational enablement, family and peer support, community and social climate, technological facilitating conditions, perceived policy and legal support, and digital skills are associated with university students’ self-reported readiness to engage in digital platform-based business...

Tuyet Le Dao, Huyen Thi Thanh Le, Chia-Yi Chu et al. · International Journal of Soc... · 0 citations

Review Oct 2026

The Impact of Greenwashing Perception on Green Purchase Behavior of Generation Z: A Case Study in Hanoi

This study builds an integrated theoretical framework and methodological design to analyze the impact of greenwashing awareness on the actual green consumption behavior of Gen Z in Hanoi. Based on the combination of the Theory of Planned Behavior, Signaling Theory and Attribution Theory, the study develops a multi-leve...

Tuyet Le Dao, Mai Xuan Nguyen, Huyen Thi Thanh Le et al. · Business and Management Hori... · 0 citations

Review Open access Aug 2026

Factors associated with perceived frugal-innovation capability in traditional craft villages: A respondent-level PLS-SEM study in Hanoi, Vietnam

Frugal innovation is increasingly treated as a capability for developing affordable, resource-efficient, and context-appropriate solutions, yet its antecedents remain fragmented across the literature and are insufficiently examined in community-embedded craft production. This study evaluates two connected sets of respo...

Huyen Thi Thanh Le, Tuan-Ho-Ang Dao, Hien Thi Dam et al. · Multidisciplinary Reviews · 0 citations