Tutut Suryaningsih

PENGARUH KUALITAS PELAYANAN, LOKASI, DAN KELENGKAPAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA WARUNG MADURA DI DESA SOBONTORO

The increasing competition in the traditional retail sector requires business owners to implement effective strategies to influence consumers' purchasing decisions. As one of the most prevalent forms of traditional retail in rural areas, Madura convenience stores face the challenge of maintaining their competitiveness...