INNOVATION AND BUSINESS PERFORMANCE OF SMALL AND MEDIUM-SIZED ENTERPRISES IN THE FAST-MOVING CONSUMER GOODS SECTOR: THE ROLE OF LEADERSHIP AND ORGANIZATIONAL LEARNING
This study investigates how innovation improves the business performance of small and medium-sized enterprises (SMEs) in the fast-moving consumer goods (FMCG) sector in Ho Chi Minh City, with particular attention to the enabling roles of leadership and organizational learning. Drawing on the resource-based view and dyn...